1.40: Science Popularisation Campaign

The project consisted of a number of initiatives to encourage people to be more interested and knowledgeable about science. Extensive use was made of the media. An annual science festival and a number of activities with local authorities were also planned as well as a training course for science animators.

The project is intended to achieve the following: 1. A workforce which is more technologically prepared; 2. A more scientifically-literate public; 3. A reduction in gender bias in science.

Ultimately, this will contribute towards greater science awareness amongst the general public, more students choosing science subjects, and a higher level of female participation in S&T studies and careers. Through the efforts of the campaign, the most notable short-term expected results will be seen in the form of approximately 20,000 visitors attending each S&T Festival. The Science in the Community activity will aim to attract between 200-500 individuals per activity, depending on locality. Together with the other activities of the campaign, long term results are expected in terms of an increase in uptake of science subjects at secondary level. This project also aims at having 10 people trained through the science animation course.

The project's purpose is to: 1. Entice more students to take up science subjects; 2. Support those who have already taken up science so that they will continue in this field; 3. Raise the knowledge and interest of the general public in S&T; 4. Increase in the number of women in Science and Technology; 5. Have a pool of people trained in delivering science in informal settings.