The project will achieve quality improvements in both the physical product and services provided. It thus seeks to ensure that the main project target group, as represented by local and foreign tourists, benefit through an enhanced Cittadella tourist experience – an experience which adds visitor value. The project is thus intended to act as a pull factor that attracts more visitors, encourage repeat visits and lead to positive word of mouth publicity of the island by those who visit the site. The implementation of this project would also provide the attractive ingredients for the further marketing of Gozo among cultural tourists thus boosting the economic and social potential of the island by sustainably developing the rich untapped potential of this unique historic site. In so doing it would specifically boost the economic potential of the operators located within the Cittadella and in the immediate vicinity of the site and more generally of the island as a whole.This project contributes to 3 main objectives of the Tourism Policy: The project seeks to ‘maintain and conserve the environmental and socio-cultural resources’ within Cittadella ‘being key elements of the Maltese Islands’ tourism product’, as its major components involve restoration and conservation of cultural assets within Cittadella which contribute to upgrade the Gozo tourism offer. The project also seeks to improve and better present the Cittadella by introducing interpretative facilities, a representation of the way of life of our ancestors via the conversion of the historic house as well as significant improvements in the physical access to the various parts of the site. This effectively means that the project is intended to achieve quality improvements in the tourism product which ‘increase the island’s competitive advantage’. The project will as a result enhance the visitor’s experience, increase visitor value added and act as a pull factor which attracts more and repeat visitors to the site thereby increase tourism earnings and tourism value added’.