The surveys carried out by the Ministry for Gozo in April 2011 amongst 188 foreign visitors and 30 economic operators in relation to this project, also looked into the results being expected following completion of the project on the two aforementioned aspects namely the state of conservation of the Cittadella and the quality of tourist related services being offered. The findings of the survey vis-s-vis the expected satisfaction rate shall constitute the benchmark for this assessment.
The survey findings show that as regards the state of conservation of the Cittadella and the tourist oriented services being offered:
• Present satisfaction rate of visitors to Cittadella is 42.77% and is expected to increase to 76.6% following the upgrade.
• Present satisfaction rate of economic operators is 47.76% and will increase to 83.7%
Moreover the economic operators also stated that Cittadella has a lot of potential and if upgraded it will attract more visitors and business to the area from which they stand to gain.
It is furthermore believed that the upgrading of the site and in particular of its open spaces will render it more attractive and subsequently result in the organisation of more cultural events within its precincts and in particular within the ditch and Cathedral Square area. The increase in the number of visitors to such cultural events will contribute to the proposed result indicator. This contribution shall be monitored through the booking system for such events. Every year an average of 20 cultural events are held within Cittadella and it is envisaged that such events will increase to 40 following project completion.
The satisfaction rate of both target groups will be measured through a survey that will be carried out by MGOZ, through its own finances. This will be undertaken during the summer months and will proceed as follows:
In the case of foreign tourists visiting the Cittadella, a random sample of 100 foreign visitors will be selected and interviewed;
In the case of the economic operators: the same operators who participated in the earlier survey will be interviewed again during the same period.