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ERDF 221: Birkirkara Heritage Route - Discovering our past by uncovering Historical Gems

Project Cost: €378,683
Beneficiary: Birkirkara Local Council
Line Ministry: Ministry for Justice, Culture and Local Government
Start Date: 2011
End Date: 2014

Non Technical Short Summary Of Project

This project’s aim was to attract tourism to the locality of Birkirkara by providing a holistic package incorporating the entire locality’s richness in the fields of history and culture. Particular interventions which were implemented including the development of a heritage trail; reconstruction of an area giving entrance to Knisja l-Qadima and restoration of Shrine known as Ta’ l-Erwieh. Through these interventions, the project promoted the Maltese Islands as a year-round destination.

Operational Programme: OPI Investing in Competitiveness for a Better Quality of Life ERDF
Fund: European Regional Development Fund
Operational Objective: To support the upgrading of the tourism product;
Priority Axis: PA2 Promoting Sustainable Tourism
Focus Area Of Intervention: OPIPA2 Product Development
Focus Area of Intervention: OPIPA2 Niche Market Development and Branding

Project Objectives

Birkirkara Local council will address the need for recreational tourism by reviving the authenticity and traditional characteristic of the village. The local council is aiming to:  Upgrade the environment of Birkirkara Make the embellished area accessible Create a new public space and recreational area Increase the number of tourists visiting the locality by providing more places of interest.In order to attract more tourists to the area Birkirkara Local Council will also: Promote the locality as a year-round destination  Provide a holistic package to combine the locality’s cultural and heritage richness Make information more accessible to visitorsBy doing so the Local council will Increase the turnover in the tourists outlets in the locality to generate economic activity and Increase the knowledge of tourists on the locality and the Maltese Islands.

Project Results

1) An increase of 80% satisfaction rate based on 5000 tourists currently visiting Birkirkara. The percentage derives from a questionnaire conducted by the local council where 80% of the respondents indicated their increase satisfaction when asked what their expected satisfaction rate would be once the site is upgraded. 2) Interest in visiting cultural sites will increase by 20% based on 5000 visitors currently visiting Birkirkara in 2010. This derives from the same questionnaire conducted by Birkirkara Local Council, where 20% of the respondents declared that if a heritage trail would be made available, they would make use of it. Periodical surveys will be conducted by the local council to monitor this result.3) 1 new cultural activity in the upgraded area